Best Conferencing Software That Increases Your Business ROI
With
an abundance of conferencing software to choose from it is easy for
businesses to pick the best conferencing
software that
delivers maximum ROIs. It is just a matter of knowing what to look
for and then making maximum use of the conferencing solution.
Features
It
is easy to say “I want everything in an affordable package” but
the features should be what will actually help your organization, and
more importantly, your employees, accomplish what needs to be done.
Carry
on audio chats and conferences:
Whether it is between departments inside the same building or with
branch offices or with customers or vendors, the conferencing
software makes the whole process easy.
Mobility:
Executives in the field may start a conference or take part using
their mobile devices from anywhere and at any time.
Video
conferencing:
Audio conferencing may be limiting such as when a face to face
meeting or group discussion is desired and it is necessary to share
presentations and documents. Video
conferencing facility
is a must have feature and not a complicated one that involves
specialized hardware and software. Video conferencing certainly
boosts collaboration between teams and makes meetings online with
customers or vendors more fruitful, possibly resulting in immediate
resolutions.
Talking
notes, recording:
The best conferencing software invariably includes facility to take
notes during the meeting and make a recording for reference later on.
No
specialized hardware requirements:
This is of prime importance to facilitate frequent use.
Ease
of use
The
best and fully featured conferencing software is one that requires no
fiddling or setup each time someone wishes to chat or start a
conference. The best solution is one that helps even newbies get
started with minimum time spent in learning how to use it. An
executive may wish to start a conference and he should be able to do
so with ease through an easy to navigate menu system. Partway through
the conference he may wish to invite others and it should be
possible. A video conference may be more desirable in which case it
should be easy to start and conduct and participate in without much
delay or fiddling around. Importantly, it should be just as easy for
the party at the other end to join in. Further, it should be easy to
have a private chat during the conference, a one to many broadcast or
to share documents and presentations. The focus is on completing a
task and the video conferencing solution should facilitate it. Video
achieves much better ROIs in increasing customer acquisition at lower
rate, a shorter buyer journey and higher retention according to
Aberdeen Group Survey. Similarly, Wainhouse Research shows that the
use of video increases effectiveness of discussions, helps arrive at
decision, reduces travel costs, saves time and improves productivity.
The gains in these areas range from 88% to 94%.
How
you use it
Conferencing
is a multi-purpose tool. Simply limiting it to interact it with
customers or for team collaboration is not making maximum use that
should lead to greater ROIs for your business. Use case scenarios
include:
-
Face to face meetings with buyers, vendors and production people
-
IT departments to diagnose issues and resolve problems remotely
-
HR personnel for interviews, hiring and training
-
Company training sessions and skill improvement webinars
-
Customer service
Find
a vendor that can deliver on features and then customize them to suit
your business model with support at all times and you are off to a
running start on maximizing ROIs on your investment.
Source: https://voipconferencingsolutions.wordpress.com/2019/05/24/best-conferencing-software-that-increases-your-business-roi/
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